What you should know about the Google Adwords Remarketing - InfoMercadeo.com

The concept of released by Google Adwords remarketing has advocates and opponents since it uses the visitors navigation information to optimize the offers. Review: What is, advantages and disadvantages of using it.

1. What is Remarketing

The Google remarketing allows you to "follow" people who have been on your Web site to show ads when they visit other sites in the Google Display network.

For example, if a person enters your electronic store and leaves without buying anything, the remarketing helps you to contact this potential client when browsing other web sites on the Google display network.

To use the remarketing, you must add a piece of code (remarketing tag) to the pages of your site's products or services that you want to promote. Then, when buyers access to your site, add to the list of remarketing. Later, you can reach these potential customers when sailing in other web sites.

A short video of Google shows the virtues of the Remarketing (is in English but you can configure the closed caption on Spanish)

2. Advantages of the Remarketing

Customization: Customize remarketing lists in creative ways. For example, use the remarketing reaching all those users that have abandoned the shopping cart before making a transaction.

"Follow" users: due to the millions of web sites that participate in the Google Display network, you can contact again with many users surfing these sites.

Easy ad creation: you can create multiple messages through text, image or video ads and you can adapt these messages to each list of remarketing that you define.

Complete ad information: provides detailed information about which sites display your ads.

3 Disadvantages of the Remarketing

Violate the privacy: to follow people, the Remarketing can fall in the invasive and generate the negative effect on the user.

Not reaching new users: the remarketing is a filter of our users, we only got to stakeholders and not to potential new users.

Time to see the results: the results of the remarketing strategy can take.

Juan Carlos Mejia. www.juancmejia.com