cartera@eluniversal.com.MX
From small Omar Aguirre discovered his passion for music, however, they had spent years and undertake various business prior to devote to what actually liked, today is part of the mariachi with more work in the city and has plans to launch a disc and a book.
Aguirre was carrier when they asked support to carry some mariachis to an event, for the realized profits opted to search for other groups that hire it as transport: "when he wore them I liked to listen to them and asked them the opportunity to learn".
Eventually founded Mariachi friend, company that has been found in the campaigns on the internet the best means of promotion, where they receive around 2 thousand 100 visits to your web site a month and achieve concrete at least 10 events a week.
Although today it is more common to find this kind of services in internet Aguirre tells that he had to break its own paradigms before betting on the web world: "started the mariachi with the traditional model, an Office where people came, worked, but we had fixed charges as the Secretariat, local income and time to attend the customers".
Seeing the trends at that Aguirre then discovered that the internet was a space that grew, so he decided to close its premises and create your first web page, but received no calls in months. In view of the situation he opted for the yellow pages.
Return to bet on internet was the response to follow, and in 2006 the entrepreneur discovered Google AdWords. This service allowed him to reach specific customers and offer economic SERENADES from week to full-service weekend: "at the beginning we we received three to five calls a day and not because they fail to function, but because people were not accustomed to a mariachi service searched Google, were going to Garibaldi to listen to them so to compete we upload videos and guarantee that they were the musician who would go".
This showed that reach to the internet is an opportunity but you should know to take advantage: "many small businesses have the idea that simply advertise and yes it works, but not as well as go to refine the message until it is so effective that reaches as many consumers as possible, and you don't need much, just knowing who you go"", guarantee the service and offer a plus."
Options in nternet for SMEs
In Mexico there are 40.6 million Internet users, with more than 81% have purchased a product or service online and 99% intend to do it again. In 2011 the transactions over the internet reached the 46.7 billion pesos. This medium as sales channel opportunities are enormous and are within the reach of SMEs.
"The internet offers the possibility to reach more customers, extend the scope of the business." Mexican SMEs that have invested in this way increase their income up by 9%, reduce costs by 5% and increase their productivity by 16% ", said Ricardo Zamora, Manager of communications at Google."
Despite the benefits that can be obtained, Google is still resistance by some SMEs to adopt the web as a sales channel, points out that many entrepreneurs show skepticism: "consider that the internet will have no impact on their businesses, but can increase their business relationships, approaching people who do not know, can be expanded." "As seen in other countries shows that opportunities are open to all and there is much to gain."
The first challenge to overcome in that regard is the fear of the use of the technology. Zamora accepts that in the beginning can be tricky, but there are different specialized options in SMEs that facilitate their admission to the network, among them was the case of the initiative connects your business, a platform for free for one year, allows all kinds of businesses have a website with domain .mx, webpage and payment system.
"It may sound basic but they come to internet in a professional manner without relying on a web architect or designer, the owner can carry his message to the network and grow your presence", said Zamora.
In about five minutes, the company can create your own portal using templates, then you can customize the layout and edit the contents of its web page, also include a virtual store that allows them to grow their operations outside your local.
With the registry Gets an e-mail account with the domain of your company and training topics in technology, management and marketing.
It has access to Google Tools, for example access to the system Google Analytics to measure traffic on the site and location of the business in Google Maps. Coupons are also available to create a campaign in Google AdWords, platform that is used by more than one million advertisers in the world, most SMEs.
Another mode is AdWords For Video that allows you to upload marketing videos to YouTube, a site that handles 81% of the audience for online video in which also pays only for the ad views. Google ensures that SMEs can be as large on the web.
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