Dhingana, India's Leading Music Streaming Service, Launches ... - The Herald | HeraldOnline.com

Company Names Gokul Rajaram, Creator of AdSense and Current Facebook Product Director for Advertising, to Advisory Board

SUNNYVALE, Calif. — Dhingana (www.dhingana.com), India’s leader in on-demand music, launches an immersive advertising platform to help brands reach a fast-growing and high-grossing demographic: the Indian population around the world. The company has also named Gokul Rajaram, Facebook’s Product Director of Advertising and the creator of Google’s AdSense, to its advisory board.

“Dhingana is a leader in on-demand and streaming Bollywood music, and we were looking to be able to provide the best advertising platform for our million users globally,” said Snehal Shinde, CEO of Dhingana. “Our complete brand experience for advertisers allows direct connection to consumers on the right platform.”

In addition to the launch of the platform, Gokul Rajaram, know as the “Godfather of Google AdSense,” will serve as an advisor to Dhingana.

“We’re thrilled to have Gokul on board,” said Swapnil Shinde, COO of Dhingana. “Gokul has extensive experience in creating user-friendly and highly profitable experiences for social and mobile platforms.” Shinde added, “Gokul’s experience will be invaluable as we expand the service to reach more users.”

Prior to joining Facebook, Rajaram spent 5 years as the Product Management Director of Google’s AdSense. He also ran a startup, Chai Labs, that was later bought out by Facebook.

“Mobile is making a huge impact in India, so it’s critical to provide an engaging mobile experience,” said Rajaram. “The future of Dhingana is looking bright as the streaming market in India is growing at an unprecedented rate.”

Available images:

Dhingana Promotion iPhone Ad Screens
Dhingana Promotion with Pepsi
Dhingana Promotion iPhone Ad Screen with Pepsi

About Dhingana

With over 11 million active users, Dhingana is India’s on-demand streaming music leader and the best way for Bollywood and Indian music fans across the globe to discover their favorite songs online. Dhingana, launched in 2007, is the largest on-demand music service in India, with millions of users in over 250 countries/territories. Dhingana is available as an app for iPhone, iPad, BlackBerry, Android and Nokia devices, as well as an HTML5 web app. Dhingana has offices in Sunnyvale, CA, and Pune, India. For more information, please visit http://www.dhingana.com.