The best Google Tools for marketing - high level

With just an email in gmail, you can access a window of opportunity with or without cost.

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For many, Google is nothing but the most important search engine on the Internet, through which you can find virtually everything: cars, technology, fashion, secret Government conspiracies, tasks, thesis degree... among millions of possibilities. For others, it is a great tool box which allows to build opportunities. Which group do you want to be?

With the passage of time and ongoing efforts to become a key part of the operation of the network of networks, Google has created and made available to users a variety of Tools for those who have seen web pages as a window of opportunity for your business.

Just enough to generate an account with Google to use a wide range of services for your company, regardless of the size of the, it gives access to the different communication channels (email, chat, video calls), network that the possibilities to better understand your target market and find niches to grow your business.

So that the tools and possibilities offered by Google can help improve, profit and achieve better positioning on the web.

Applications designed for page developers, administrators, advertising agencies and marketingpeople, include:

AdWords, with which you can promote your website by generating more traffic and potential sales.

AdSense, with which you can place notices of third parties and depending on the flow of customers can get an entry.

Analytics, so you can see the statistics of your website.

Webmaster, to internalize on your Web site and see if there is a problem in the meta tag; and

Trends, which can look at the global or regional trends on the topic of your interest.

That is just a kit basic and indispensable to reinforce advertising strategies of your company in an every day more immersed in the social media world. However these tools, there are still a wide range of possibilities in applications at your fingertips for taking advantage and optimize your business.

For example, if you are an SME marketing, Google Agency ToolKit can be useful for your business, since it will help you to simplify the job of managing AdWords campaigns.

DoubleClick Ad Planner, which allows you to identify the web pages most likely to be visited by the defined target, saving time and resources in the search for those sites, as well as support the development of plans for specific media and the decision of where to place advertising.

Search for blogs, to identify users who have become consumer influencers, from a personal site even influencing the decision to purchase or not of a product. Once you know them you will be able to analyze the measures to take according to your strategy.

Ad Preview tool, although quite simple, can help you to not "pollute" the statistics each time that you want to see whether your listings are in the selected location. This tool allows you to generate a preview of the announcement, without the need to generate additional impressions that they change the figures to be submitted to customers.

Placement tool, with which you can search and select websites, RSS, and other locations where you want to display your ads, optimizing the presence at certain points of the website in which you are interested in having a presence. This classification may be through URL, issues or demographics.

Website Optimizer, with this tool can work the usability and improve conversions through testing of design optimization, messages and the arrangement of the elements on the page. It is used by the webtester to improve conversion in the network from know the behavior of users in it.

There are others such as Mobile Ads, to serve ads on smartphones; Products to compare prices; Places, with which you can register your business in Google Maps; Adwords traffic Estimator, you can still use but have Adwords account and provides the traffic estimated for a given keyword; or Keyword Tool to analyze the relevant words for your online business.

Correlate, Realtime, Webmaster Tools, YouTube Trends, Display Ad Builder, Contextual Targeting Tool, Conversion Tracking, or Search Funnels, to mention some more.

The expert from the Division of business of the University of the Valley of Mexico (UVM) and these tools, Marco Antonio Aguilar González, highlights some of the Basic applications for companies: AdWords, Analytics, Trends, Insights for Search.  Keep reading...

If you've used any of these tools, do not hesitate to recommend your favorite and why.

To learn more:

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