Avoid errors when using Google Adwords - Soy Entrepreneur

It happens too often. You you emotions with the wonders that can offer advertising on Google Adwords, but you then you frustrate because your campaign got thousands of clicks... but these did not lead to any purchase. Now do not know how are you going to pay for those clicks since you made no sales that could help you.

AdWords can be an incredible sales generator. However, this wonderful tool is not alien to the purpose of the digital marketing to create an advertisement that will not produce only clicks, but also sales.

The good news is that Google charges less per click if the volume of clicks is high, i.e. If your ad actually appears to be useful for people that they sought.

Google provides free tools like Keyword Tool that can help, and there are also other independent sites such as Wordtracker which will facilitate you to find the most effective keywords. My advice is that you initially propose a low budget for daily, between $5 and $ 10 a day, so do not spend much to experience.

There are some common mistakes make entrepreneurs to use this tool that Google not tells you. You share some secrets of Adwords:

-Don't try to cover everything
The temptation is usually the all keywords that may apply to your business so that all possible stakeholders discover it and give you click Insert. Perhaps a dry cleaner does not want people to know that it is "eco-friendly" and to use "organic" but which also gives "immediate delivery"? Yea, and also is a "discount dry" which is "organic". The problem of doing this is to try to be everything to everyone, you are finally nothing to no one.

Better, makes a campaign with keywords that reaches a certain type of customers and send them to a page on your Web site that works for your needs.

-Don't just be attractive
People who search on Google does not respond much to ads at the top. And they do not respond to them if they are boring. What is most important is to use the tool of Adwords Keywords Tool or Wordtracker to find out what the terms that your potential customers are typically used to search for your business, and that you include it in the title of the announcement.

This text might seem boring to many people, but it will be exactly what your customers are looking for. Immediately then show them some benefits of your product or service, and thus you're already underway have an ad that clicks and sales.

-Many clicks is not always the goal
Usually is much talk about the volume of clicks. After all, you save money if this is higher. But what is the point if you do not get any customer? It is best to write an ad that reaches the precise type of consumer you are looking for. If you're selling "covers skin for trucks Ford pickup" "tailor-made", make your listing but probably few people are looking for something so specific. But only you avoid that people who are not interested in buying you reach.

-Structure well your Web site
Practically it is no good that your listing is very well done and with the appropriate keywords and that many people give click if it reaches a hard to upload or browse page. The landing to route your listing must have immediate access to the shopping, as well as your contact information and a better description of your product or service.

Related: 5 tools for structuring your Web site