Avoid errors when using Google Adwords - Soy Entrepreneur

It happens too often. You you emotions with the wonders that can offer advertising on Google Adwords, but you then you frustrate because your campaign got thousands of clicks... but these did not lead to any purchase. Now do not know how are you going to pay for those clicks since you made no sales that could help you.

AdWords can be an incredible sales generator. However, this wonderful tool is not alien to the purpose of the digital marketing to create an advertisement that will not produce only clicks, but also sales.

The good news is that Google charges less per click if the volume of clicks is high, i.e. If your ad actually appears to be useful for people that they sought.

Google provides free tools like Keyword Tool that can help, and there are also other independent sites such as Wordtracker which will facilitate you to find the most effective keywords. My advice is that you initially propose a low budget for daily, between $5 and $ 10 a day, so do not spend much to experience.

There are some common mistakes make entrepreneurs to use this tool that Google not tells you. You share some secrets of Adwords:

-Don't try to cover everything
The temptation is usually the all keywords that may apply to your business so that all possible stakeholders discover it and give you click Insert. Perhaps a dry cleaner does not want people to know that it is "eco-friendly" and to use "organic" but which also gives "immediate delivery"? Yea, and also is a "discount dry" which is "organic". The problem of doing this is to try to be everything to everyone, you are finally nothing to no one.

Better, makes a campaign with keywords that reaches a certain type of customers and send them to a page on your Web site that works for your needs.

-Don't just be attractive
People who search on Google does not respond much to ads at the top. And they do not respond to them if they are boring. What is most important is to use the tool of Adwords Keywords Tool or Wordtracker to find out what the terms that your potential customers are typically used to search for your business, and that you include it in the title of the announcement.

This text might seem boring to many people, but it will be exactly what your customers are looking for. Immediately then show them some benefits of your product or service, and thus you're already underway have an ad that clicks and sales.

-Many clicks is not always the goal
Usually is much talk about the volume of clicks. After all, you save money if this is higher. But what is the point if you do not get any customer? It is best to write an ad that reaches the precise type of consumer you are looking for. If you're selling "covers skin for trucks Ford pickup" "tailor-made", make your listing but probably few people are looking for something so specific. But only you avoid that people who are not interested in buying you reach.

-Structure well your Web site
Practically it is no good that your listing is very well done and with the appropriate keywords and that many people give click if it reaches a hard to upload or browse page. The landing to route your listing must have immediate access to the shopping, as well as your contact information and a better description of your product or service.

Related: 5 tools for structuring your Web site

A Primer On AdWords Remarketing Using Google Analytics - Search Engine Land

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Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a cookie in the browser of anyone who visits that page.

It’s a great way for you to get your brand out there in front of your website visitors, even when they’re not thinking about shopping and buying from your site. There are tons of ways for you to segment your website to serve remarketing ads; you can even get as granular as per-product remarketing.

Think of the power of being able to show someone the exact used car they viewed on your website – on many sites they visit after they’ve left you, for up to 30 days. New sites, social media sites, email accounts, etc. All can remind your shopper of that great car they looked at. If they bought it, your brand and their choice can be confirmed in their mind, this could help alleviate buyer’s remorse.

Previously, we created lists based on sections or products within our site, there was some guesswork and some analytics involved in creating these marketing lists. Now we can use Remarketing with Google Analytics to create a marketing list for those that spend a specified amount of time on your site, or place items in the shopping cart.

Available to Analytics users who are administrators with at least one linked AdWords account, as of July 27th this feature was in beta and being rolled out by the end of the summer.

You can find the remarketing information by clicking on the “Admin” tab in the upper right corner of Analytics, and then find the tab that says “Remarketing Lists”:

With Remarketing with Analytics you can now create one tag, but serve different ads based on the specified parameters, be it time, shopping cart interaction, number of pages viewed, etc.

Google Analytics will help you create lists to use as audiences in your Google Remarketing campaigns, and send them to your AdWords account with the click of a button.

You can use the setup to create a marketing list for those that spend a specific amount of time on your site, or visit a specific section or complete a goal. You can have a remarketing campaign for shoppers who view pink sequin sneakers and add them to your shopping cart, but don’t buy them. You can also have a remarketing list for the “shoes” section of your website. The possibilities are endless.

True – one of the options is not “Spends X minutes on my site” – but you can pretty much create any kind of remarketing list by using a conversion goal.

Setting conversion goals is easy – and once they’re set, you can choose which configured goal after you choose the “All visitors who completed a conversion goal” radial button above.

Now we have a great way to target our audience, we need to be sure the ad copy stands up to the segmentation. This is not a “set it and forget it” proposition. You need to create and test your ad copy. You need to test ad sizes and if text ads work better than graphic ads.

There are a lot of choices on the display network. Try them all, see what works best. Because your analytics are hooked into your AdWords account, you’re going to see amazing data that will help you fine tune your campaigns.

Check out your placements every few weeks and ask Google to not show your ads on sites. Sometimes your ads will be shown on sites that you don’t like, or that aren’t the best match for your brand. You can tell Google to stop showing your ads. 

By creating these marketing lists, and setting up graphics to entice users back to your website, you can gain advertising placements in places that you would never be able to afford through traditional display media. I’ve seen my clients’ ads on sites like FoxNews.com, AOL.com, CNN.com – placements small clients could never afford are now available for fractions of the cost.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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