Google aplica importantes cambios en Picasa, Drive, Adsense y News - TransMedia.cl

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Redacción TransMedia.cl 01.10.12 (08.19).- Un nuevo período de ajustes de servicio comenzará a aplicar Google, sumando con ese más de una docena en lo que va del año y ratifica la estrategia de la empresa de racionalizar sus recursos en una prolija labor.

Uno de los primeros cambios dice relación con las herramientas AdSense para feeds, Classic Plus o la aplicación Places Directory para Android, entre otras.

Además, Google anuncia la fusión de la capacidad de almacenamiento de Picasa y Google Drive y cambios en su servicio Google Trends.

A partir de entonces, los usuarios tendrán 5 GB de almacenamiento gratuito a través de ambos servicios. La contratación de más capacidad también se modifica y los usuarios que paguen por almacenamiento obtendrán la capacidad contratada, pero no se añadirá el espacio gratuito.

AdSense para feeds nació para ayudar a los editores a obtener ingresos de sus contenido mediante la colocación de anuncios en los 'feeds' RSS.

Google retirará el servicio a partir de este martes 2 de octubre, que desaparecerá por completo el próximo 3 de diciembre. Los editores pueden utilizar en su lugar la herramienta FeedBurner.

La función de búsqueda de Google Classic Plus, que permite a los usuarios subir o seleccionar imágenes para utilizar como fondo en Google.com, también desaparece. A partir del próximo 16 de octubre, los usuarios no podrán subir nuevas imágenes, y el servicio desaparecerá finalmente en noviembre de 2012.

Los gadgets de las hojas de cálculos, también desaparecerán a principios del próximo año, pues los más usados han sido añadidos a los gráficos de las hojas.

A partir del 15 de octubre, Google hará desaparecer las medallas y las Secciones Recomendadas de Google News. Además, la herramienta de Google Trends para sitios web, que permite comparar el tráfico y audiencias de diferentes páginas web, también desaparece. Google ha anunciado además que la aplicación Places Directory para Android será eliminada de Google Play en una apuesta más firme por Google Maps.

También las herramientas para medir la actividad de las páginas web dejarán de contar con los informes de +1, una información que ya se incluye en Google Analytics.

Blog de Google

¿Se puede insertar anuncios de Google Adsense en nuestros ... - 6cero

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Por qué escribir en 6cero

Llega a miles de lectores. Los redactores de 6cero reciben miles de visitas en sus artículos al mes.

Sin presiones. No tienes que mantener un blog o crear tu audiencia, nosotros nos encargamos de eso.

Acceso a medios profesionales. Acreditamos a nuestros redactores más destacados para acudir a eventos deportivos.

Crea tu marca personal. Tener miles de lectores que te sigan habitualmente te convierte en una referencia en el mundo del deporte.

Crea tu cuenta

Google elimina adsense para feeds y une el espacio de Picasa y ... - cajamarcaopina.com

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DetallesCategoría: TECNOLOGIA Publicado en Sábado, 29 Septiembre 2012 11:14 Escrito por noticiasenlinea Impactos: 336

Google continúa con esos cambios en bloque a los que ya nos empieza a tener acostumbrados (“limpieza de primavera” le dicen ellos, aunque no estemos en esa estación). La Fusión entre Trends e Insight for search de la que ya hablamos forma parte de ella y ha sido el primero en anunciarse de forma individual, pero hay nuevos cambios que afectan, entre otros servicios, a Picasa, a Drive y a Feedburner, que se queda sin Adsense para feeds.

Sí, los feeds gestionados a través de Feedburner perderán la opción de poder añadir publicidad. Empezarán a retirarla el dos de octubre y el tres de diciembre la cerrarán definitivamente. Siempre se había dicho que la publicidad en los RSS no resultaba rentable y creo que esta decisión por parte de Google confirma esa afirmación.

También se cerrará Classic Plus. Con ese nombre, es posible que no os diga nada, pero se refiere a la posibilidad de colocar imágenes de fondo en la portada del buscador. Ya no se podrán subir imágenes nuevas a partir del 16 de octubre y la opción será cerrada en noviembre. Las imágenes que hayan subido los usuarios continuarán disponibles, aunque no especifican si únicamente para bajarlas o para mantenerlas como fondo.

Otros que sufren una modificación, que no un cierre, son Picasa y Drive, cuya capacidad de almacenamiento será consolidada. Es decir, que contaremos con 5 GB de espacio a lo largo de los dos servicios. La contratación de más capacidad también se modifica con lo que podríamos denominar redondeo a la baja: lo que contratemos será lo obtengamos y no se añadirá el espacio gratuito. Es decir, que si contratamos 100 GB, tendremos 100 GB, no 105.

Estos son los cambios más llamativos, aunque todavía hay más: los gadgets de las hojas de cálculo de Docs desaparecerán a principios del próximo año pues los más usados han sido añadidos a los gráficos de las hojas; desaparecen también las medallas de Google News a partir del 15 de octubre; Places Directory, una aplicación de Android para encontrar lugares cercanos de interés, ya ha sido eliminada de Google Play y su sitio web seguirá el mismo camino; y, por último, suspenderán los informes de +1 que daban en las herramientas para webmasters pues esa información ya la dan por medio de Google Analytics.

¿Qué os parecen estos cambios? ¿Os afectan de alguna manera? Los cambios que han hecho en Drive podrían ser signo de que no les está yendo con él tan bien como esperaban. ¿Qué opináis de esto?

Posicionamiento web con Google Adsense - Hoy Digital

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Para empezar a hablar del posicionamiento web primero tendremos que saber lo que es Google Adsense.

Google Adsense es una herramienta destinada a la recaudación de ingresos gracias a la publicación de anuncios en una página web, es decir, un usuario puede incluir anuncios en su página web para así, posteriormente obtener unos beneficios.

Existen variedad de anuncios y métodos de publicación:

Para contenido: se basa en la temática de la página web.Para sindicación: El usuario al hacer click al anuncio es redirigido a la página web del anunciante.

El usuario debe estudiar la forma que más le convenga, para así poder optimizar la web, al mismo tiempo que mejorar el posicionamiento web. Los anuncios realizarán la tarea de añadir contenido variado a la web, además de atraer -en algunos casos- tráfico web.

Si quiere saber más sobre Google Adsense y la función que realiza sobre el posicionamiento web, le añadimos el siguiente enlace donde podrá obtener más información: Posicionamiento web con Google Adsense.

Oscar Montana

How Confident Are You In Google AdSense Future? Results Are In. - Search Engine Roundtable

A few months ago we asked Google AdSense publishers Is Google AdSense Sustainable In The Future?

Since then we had about 200 responses to the poll and I wanted to share them with you.

Truth is, some are pretty confident, whereas many are not too confident. Here is the break down to the question, "Is There A Future With Google AdSense?"

Please read my poll disclosure policy before jumping to any scientific conclusions.

Note: This story was scheduled to be posted on this day, but was written earlier.

Forum discussion continued at WebmasterWorld.

How to Put Ads on YouTube With Google Adsense - AZ Central.com

Skip to main content. Business & Entrepreneurship Business & Entrepreneurship » Business Technology » Search Engine Marketing » How to Put Ads on YouTube With Google Adsense by Ben Reiley

Use AdSense to monetize your YouTube channel.

Thinkstock Images/Comstock/Getty Images

There are many ways you can use YouTube to build your business. You can create videos that describe your products and services or you can use it as a marketing tool, creating content interesting enough to spread the word about your services. But you can also earn income from your videos directly, by placing advertising on them and collecting the revenue through AdSense.

Go to YouTube.com and sign-in to your account. Click your username in the upper-right corner of the screen and then click “Settings.” Under the Channel Settings menu click “Monetization.”

Click the “Enable my Account” button and then read the terms and conditions. If you agree, click the three check boxes under the terms and then click “I accept.” Select the ad formats you want and then click “OK.”

Return to your YouTube Settings page and then click “Monetization” again. Select the option to create a new AdSense account. You only need to link your YouTube account to an AdSense account to be paid, so if this option is not present, it is because your videos have not generated any revenue yet.

Fill-in the fields to sign-up for AdSense. You do not have to enter a username or a password, as these will be the same as for your YouTube account.

Read the AdSense terms and conditions and click “Sign Up” to create your AdSense account. Note that Google will review your application and you will hear from them in around three business days if your application was successful. Once Google has linked your accounts, a confirmation notice will appear the next time you log-in to YouTube.

Ben Reiley has been writing since 2007, focusing on bespoke projects for online clients such as The Institute of Coaching. This has been alongside work in research, Web design and blogging. A Linux fan and avid gamer, he has a Bachelor of Science and Master of Science in psychology, and further qualifications in statistics and business studies.

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Analysts Think A Facebook AdSense Is Inevitable - WebProNews

Analysts expect Facebook to eventually launch an external ad network – some Facebook-powered version of AdSense.

A blog post from Hunch co-founder/CEO Chris Dixon made its way to Techmeme, sharing a section from a recent Goldman Sachs analyst report, saying, “We believe there are three obvious opportunities that the company could leverage its platform to capitalize on.” These include developing an external ad network, monetizing paid search, and entering China.

“Of the three options, search is clearly the most interesting,” says Dixon. “An external ad network is inevitable. Google proved this model with Adsense. With an already huge base of advertisers bidding on CPCs, it is impossible for most other ad networks to compete on publisher payouts. But Facebook’s traffic is so great now that an external ad network might increase their revenues by 2x or so. The same goes for entering China. They might get another half a billion users who monetize at lower ad rates than US users. Neither move would put them in Google’s revenue range. They need a better business model for that. The only (known) models that deliver RPMs high enough to compete with Google are search, payments, and e-commerce.”

We’ve been talking about both a Facebook search engine and a Facebook AdSense-like offering for years. CEO Mark Zuckerberg essentially confirmed last week that at least one of those is happening. At the TechCrunch disrupt event on Tuesday, he’s quoted as saying, “We’re basically doing 1 billion queries a day and we’re not even trying…Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.”

Will the other happen? If you ask me, it’s kind of shocking that it hasn’t already. The scenario came back into Blogosphere discussion with Facebook’s IPO as investors and analysts contemplated how Facebook might increase its revenue substantially.

TechCrunch’s Josh Constine speculated about it in May, saying, “Facebook’s ad network [would] essentially turn ad real estate on any website into places to serve the campaigns that advertisers buy for display on Facebook.com. Anyone currently logged into Facebook who visits one of these sites would be shown ads targeted by their Facebook information, such as age, gender, location, work and education history, interests, app usage, and friends. Facebook and the site hosting an ad would then split the money made on clicks or impressions.”

I said at the time that it seems even more likely that this would happen than Facebook getting into search, yet here we are with Facebook apparently getting into search, so I’ll ask again, how can Facebook possibly not launch some kind of external ad network?

As Constine pointed out, Facebook revised its privacy policy to expand its ability to serve ads to its users while they’re outside of Facebook.com.

Google Now Offering AdSense Email Support - Search Engine Roundtable

A WebmasterWorld thread by netmeg notes that Google AdSense is now offering some publishers email support.

There were rumors of better support coming for AdSense publishers for years but nothing really came until today.

Those publishers earning more than $25 per week, on a consistent basis, are eligible for email support from Google AdSense. Of course, those earning a lot more have their own Google AdSense representatives they can email directly or even call.

To check to see if you are eligible, go to this page. If it says you are eligible, then great. It should say, "The Google Account you're signed in to is associated with an AdSense account that is eligible for email support." Otherwise, you are out of luck.

Here is a screen shot:

For more on the support eligibility, see this page.

I do not believe Google has announced this formally on their blog yet.

Forum discussion at WebmasterWorld.

Blue Arrows On Google AdSense Ads On iOS - Search Engine Roundtable

It appears Google is testing showing a new form of large blue arrows on AdSense ads when viewed on an iPad and iPhone. I suspect it shows for all iOS devices and maybe even all smartphones and tablet devices.

Although I did not test Android or other smartphone devices, I do suspect this is a new form of mobile ad unit designs.

I was able to replicate this on my iPad and here are a couple of screen shots of it in action.

I should note, the blue arrows are large and pretty bold on the page, especially on sites where the ton is not blue.

Now, this isn't exactly new. Google was testing a different form of these blue arrows back about 9 months ago.

Maybe now Google made it official?

Forum discussion at WebmasterWorld.

Poll: Google AdSense Earnings Up Or Down? - Search Engine Roundtable

I'll be offline in the upcoming weeks due to religious holidays, so I am taking some polls and I will post the results while I am offline.

I wanted to know, historically, looking back at the years, are you earning more from Google AdSense this year versus the past years or less or the same?

Of course, many publishers were hit hard by Penguin and Panda but that should be factored in.

In short, are you earning more or less or the same this year as previous years?

Take my poll below and have your friends take the poll:

A WebmasterWorld thread has a very interesting post by martinibuster on why you might be earning less. I'll bullet point them here but go ahead and read the details at the forum:

1. AdSense doesn't siphon off ad dollars from the AdWords program

2. AdSense is good for Google because it's bad for affiliate programs

3. AdSense is good for Google because it is bad for competing search engines

4. Data, data, data... and more data (about Google collecting data)

Forum discussion at WebmasterWorld.

Google presents new design Adsense - draws

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Dear Google AdSense Your Ads of Late Are Down Right Scammy - Statesboro Business News

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Tory minister 'founded' firm that breaks Google AdSense rules - IDG News Service

Conservative housing minister Grant Shapps helped 'found' a business selling software that increases a website's advertising revenue by breaching Google's code of practice, reports The Guardian.

The HowToCorp business was set up by Shapps in 2005, and sells TrafficPaymaster, which creates web pages by "spinning and scraping" content from other sites to attract advertising from Google, says the paper. TrafficPaymaster creates "an instant cashflow by appearing to plagiarise information", it says.Websites are paid for hosting ads on Google's behalf using the AdSense service, which scans a web page and posts adverts related to the content.

The Guardian points out that Google has strict rules on "unoriginal content". Its AdSense policy says, "Sometimes we come across sites that are using software to generate automated content.

"These sites might look like normal news sites, but the information is completely plagiarised. Scraping content and passing it off as one's own is not only wrong, but it also happens to be a serious violation of our policies."

In 2008, Shapps transferred his share of HowToCorp to his wife, Belinda.

The Guardian said "sources at Google" confirmed that "TrafficPaymaster was in violation of its policies" and that its search engine's algorithms had "been equipped to drop the ranking of any webpages created using HowToCorp's software".

A spokesman for Shapps told the paper, "Grant Shapps derives no income, dividends, or other income from this business, which is run by his wife Belinda."

Last year Google issued a warning to web publishers that carry its ads after noticing that some of them were improperly altering ad formats, behaviour and targeting.

These types of tampering not only violated the terms and conditions of the AdSense programme, but also harm the efficacy of the ads, Google said. A common tampering practice involves placing AdSense ad code within an iframe, so that it can be displayed on another page, a practice Google forbids.

Also last year, Google said it had made progress on four copyright-protection initiatives. The company said it had finished building tools that now allow it to act in 24 hours or less on valid complaints from copyright owners that their content is appearing without permission on Google sites, enabling the search giant to take down the content.

Google AdSense Rejected Ad Requests - Search Engine Roundtable

A month and a half ago, I reported on a weird bug that was affecting some Google AdSense publishers where they were receiving notifications of rejected ad requests.

Since then, it was pretty quiet on the front, that was until yesterday where I guess the bug started to impact more publishers.

The WebmasterWorld thread with the original complaint saw a huge increase in complaints yesterday and I received several emails about the issue from publishers. I sent them to my previous rejected ad requests story.

The thing is, this time, Google is working on a fix. If you look at the AdSense known issues page, you will see this issue being directly addressed, where Google said they hope to have a fix out in the next few days.

We recently changed the way our system surfaces alerts related to rejected ad requests. This has resulted in some publishers seeing an alert in their AdSense accounts about needing to fix rejected ad requests, though no action is required on their part.

We're quickly working to fix this so that only publishers who need to take action will see the alert. We hope to have this resolved in the next couple of days, and we'll update the known issues page when the update is live. If you are concerned about this alert, please check your account after that, and if you still see the notice, follow the instructions in the Help Center to resolve the issue. Note that the vast majority (over 90%) of publishers now seeing this notification will not see it after the fix. If the instructions in the Help Center don't seem to apply to you, you are probably one of the publishers who should not be seeing this alert notification.

So hang tight, I hope this doesn't have a negative impact on your income and doesn't cause any of you additional stress.

Forum discussion at WebmasterWorld.

Google Gives AdSense Interface An Update - WebProNews

Google has revealed a new redesign for the AdSense interface, which it is rolling out this week.

“Your account will still have the same general structure, but you’ll notice some gradual updates to introduce cleaner design elements,” says Arlene Lee of Google’s Inside AdSense Team. “If you’re also using Analytics or AdWords, you’ll be familiar with some of the updates.”

For one, the location of help content has been moved from the left navigation bar to a “Help” link in the top right corner. A “Send Feedback” link has also been added in that area. This link doesn’t get you to account support, so Google suggests that you still turn to the Help Center for answers and contact forms for specific questions. My guess is that people will still use that link for this purpose.

In the “Performance Reports” tab, Google is now organizing reports by type. “Common Reports,” for example, will take you to standard reports, though you can still choose between your default report and your daily performance.

The updates are rolling out over the next few days.

Google presenta el nuevo diseño de Adsense - Lukor

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Google AdSense Rejected Ad Requests - Search Engine Roundtable

A month and a half ago, I reported on a weird bug that was affecting some Google AdSense publishers where they were receiving notifications of rejected ad requests.

Since then, it was pretty quiet on the front, that was until yesterday where I guess the bug started to impact more publishers.

The WebmasterWorld thread with the original complaint saw a huge increase in complaints yesterday and I received several emails about the issue from publishers. I sent them to my previous rejected ad requests story.

The thing is, this time, Google is working on a fix. If you look at the AdSense known issues page, you will see this issue being directly addressed, where Google said they hope to have a fix out in the next few days.

We recently changed the way our system surfaces alerts related to rejected ad requests. This has resulted in some publishers seeing an alert in their AdSense accounts about needing to fix rejected ad requests, though no action is required on their part.

We're quickly working to fix this so that only publishers who need to take action will see the alert. We hope to have this resolved in the next couple of days, and we'll update the known issues page when the update is live. If you are concerned about this alert, please check your account after that, and if you still see the notice, follow the instructions in the Help Center to resolve the issue. Note that the vast majority (over 90%) of publishers now seeing this notification will not see it after the fix. If the instructions in the Help Center don't seem to apply to you, you are probably one of the publishers who should not be seeing this alert notification.

So hang tight, I hope this doesn't have a negative impact on your income and doesn't cause any of you additional stress.

Forum discussion at WebmasterWorld.

Google and YouTube have got to show more Adsense - The Guardian

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'The responsibility is with Google and YouTube, to regain control of their machines.' Photograph: Alamy

There are upsides and downsides to trusting machines to make important decisions. The story of the Mars rover, Curiosity, is a shining example of the former. Nasa's communications expert compared conversing with the 352-million-miles-away-from-home machine to awaiting for a call from an errant teenager. But there is a dark side too, and it largely springs from the assumption that our digital automata have automatically inherited our sense of decency.

Companies pay for online programmes such as Google Adwords where they design ads and set keywords for their advertising campaigns. Google then matches these campaigns to online content, automatically inserting ads into pages on YouTube, which Google owns, and other affiliated websites. Matching text with text is fairly straightforward, but making comparisons in digital media is more complicated, and on occasion ads are displayed because of YouTube's Content ID system.

Content ID depends on copyright holders uploading examples of their products to YouTube from which a comprehensive library of digital fingerprints is compiled. The system then compares uploaded videos against this library, flagging close matches as likely infringements of copyright. In theory, Content ID allows music labels and other copyright holders either to have copyright-infringing content removed, or reclaim some of their losses from illegal distribution by receiving a cut from the advertising revenue.

Additionally, the revenue sharing part of Google Adsense allows YouTube members to also benefit from advertising: Ray William Johnson is the top ranking user on YouTube, earning more than $1m of ad revenue in 12 months.

In practice, the whole system's performance is less than ideal and shows the symptoms of lacking human discretion. In the three years since Content ID was introduced, it has often misidentified content or mismatched keywords, but the most odious outcome from this blind process is the association of product advertising with unrelated and undesirable content.

In a previous article, I wrote about how corporate ads were appearing alongside hate content and neo-Nazi propaganda. Google's excuse is that their quality control is overwhelmed by the volume of uploads, with 72 hours of video uploaded every minute, resulting in nearly 12 years of content uploaded every day. Their solution is to rely upon users of the website to flag content considered inappropriate, as a form of self-regulatory crowd-sourced control.

But relying on users to report videos is not a sustainable way of moderating content and advertising on YouTube. It is out of control: the very same mechanism is also associating ads with other disturbing videos, often showing suicides, murders, and the aftermaths of violent deaths. The multimillion pound dating agency "Cupid", voted Scotland's fastest growing technology company in 2011, were unknowingly paying for their ads to be displayed alongside pornography, "snuff" movies and footage of suicides and accidental deaths. Inexplicably, ads for Zaggora Hotpants, a brand of bioceramic anti-cellulite slimming shorts, were being displayed alongside pro-BNP videos, soft porn and films of actual, often violent, deaths.

One YouTube channel called "Minus Thrash Show" presenting videos of gory accidents and real suicides was recently closed down, but immediately reappeared, sidestepping its expulsion with a subtle renaming and has re-uploaded all its video content. It now broadcasts as "Minus Thresh Show" and has advertising associated with several of its videos: the UK government's national citizen service, pitched as a "a life-changing experience for 16 and 17 year olds", has its ads displayed next to this channel's footage of the aftermath of a traffic accident where the top of a man's skull has been crushed upon impact with the road surface. A decapitated body lies nearby, its head is several metres away. The only explanation provided by the Content ID system for bringing together these apparently disparate elements is a positive match in the video with a song by a "blackened death metal" band from Gdansk.

Two questions arise from this situation: first, is it acceptable that this material is hosted by YouTube and should they and their revenue partners be profiting from its existence? Google announced revenues of $12.21bn (£7.8bn) for the quarter ending 30 June 2012, an increase of 35% compared to the second quarter of 2011, $1.2bn of which comes directly from the UK. That they only paid £6m in taxes against a £2.6bn UK revenue last year is a separate issue. Second, should companies be paying for advertising with Content ID matching that is currently juxtaposing their brands with execrable content?

I share the belief with Robert Levine, the former executive editor of Billboard magazine that, "some people will scream that YouTube is a public space and therefore you can't give them any private liability because it's a freedom of speech issue. But it's not a public space – it's more like a mall than a park. It's a multibillion dollar company and it has to have some kind of corporate responsibility".

While great scientific breakthroughs are hitting the headlines, with the Higgs boson and Curiosity, there are also impressive advances in artificial intelligence. Autonomous moral agents and the moral Turing test will one day produce a machine that can at least emulate decency, and it could be the solution to this problem. Until that point, the responsibility is with Google and YouTube, to regain control of their machines and their greed, and not prioritise money over morals.

• This article was amended on 16 August 2012. It originally referred to "Adsense's Content ID system" rather than YouTube's, and to Google Adsense matching campaigns to online content, rather than Google. It has also been updated with newer statistics on the amount of video uploaded to YouTube every minute (it has increased from 60 hours a minute to 72).

Google presenta el nuevo diseño de Adsense - Lukor

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Google Gives AdSense Interface An Update - WebProNews

AppId is over the quota

Google has revealed a new redesign for the AdSense interface, which it is rolling out this week.

“Your account will still have the same general structure, but you’ll notice some gradual updates to introduce cleaner design elements,” says Arlene Lee of Google’s Inside AdSense Team. “If you’re also using Analytics or AdWords, you’ll be familiar with some of the updates.”

For one, the location of help content has been moved from the left navigation bar to a “Help” link in the top right corner. A “Send Feedback” link has also been added in that area. This link doesn’t get you to account support, so Google suggests that you still turn to the Help Center for answers and contact forms for specific questions. My guess is that people will still use that link for this purpose.

In the “Performance Reports” tab, Google is now organizing reports by type. “Common Reports,” for example, will take you to standard reports, though you can still choose between your default report and your daily performance.

The updates are rolling out over the next few days.