Google hace "limpieza de primavera", finaliza diversos servicios - IBTimes México

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El gigante de las búsquedas en la red, Google, anunció el cierre de ocho características y servicios como parte de su "limpieza de primavera" entre las que destaca AdSense para Feeds, lo cual podría significar el final de Feedburner.

Con este anuncio, Google sumó un total de 60 servicios de los cuales ha prescindido desde el anuncio del inicio de su limpieza el pasado otoño.

AdSense para Feeds comenzará a ser retirado el próximo 2 de octubre para ser cerrado de manera definitiva en el próximo 3 diciembre. Con este servicio, publicistas lograban generar ganancias a través de la generación de contenidos posicionando anuncios en sus feeds RSS.

Para el caso de Classic Plus, la característica de Google Search con la que la gente podía subir o seleccionar imágenes para utilizarlas como fondo de pantalla en Google.com, la firma informó que los usuarios ya no podrán subir más imágenes a partir del próximo 16 de octubre siendo que para noviembre del 2012, el servicio será cerrado completamente permitiendo el acceso a los usuarios a las imágenes que hayan subido previamente.

El almacenamiento en Google para Picasa y Drive será consolidado en los próximos meses, de tal forma que los usuarios contarán únicamente con 5 Gb de almacenamiento gratuito en total para ambos servicios.

Los Gadgets para Hojas de Cálculo que permitían a los usuarios añadir características configurables a sus tablas, serán eliminados paulatinamente hasta desaparecer el próximo año. La mayoría de los gadgets más populares serán añadidos en las tablas dentro del sistema.

A partir del próximo 15 de octubre, Google también dejará de expedir y mostrar las Insignias de Google News que los usuarios ganaban por la lectura de artículos de temas específicos y el consumo de noticias, además de que desaparecerán las Secciones Recomendadas.

El popular servicio Insights for Search que mostraba los temas con mayor incremento de búsquedas en la red, fue fusionado con Google Trends, donde ahora los usuarios podrán comparar el volumen de búsquedas de diversos términos en diferentes regiones y categorías, además de que dejarán de dar soporte a Trends para sitios web.

La aplicación Places Directory de Android que servía a los usuarios para encontrar los lugares de interés más cercanos, fue removida de Google Play debido a que más gente utiliza ahora Google Maps Móvil.

Finalmente, los Reportes +1 en las Herramientas Webmaster que permitían a los publicistas medir la actividad +1 en sus páginas, será descontinuada de su versión independiente para ser incluida en los Reportes Sociales de Google Analytics a partir del 14 de noviembre.

FeedBurner fue adquirido por Google por la cantidad rumorada de 100 millones de dólares en el 2007 y sirve a Google principalmente para proveer a los publicistas de una forma para publicar contenidos vía feeds RSS.

Google aplica importantes cambios en Picasa, Drive, Adsense y News - TransMedia.cl

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Redacción TransMedia.cl 01.10.12 (08.19).- Un nuevo período de ajustes de servicio comenzará a aplicar Google, sumando con ese más de una docena en lo que va del año y ratifica la estrategia de la empresa de racionalizar sus recursos en una prolija labor.

Uno de los primeros cambios dice relación con las herramientas AdSense para feeds, Classic Plus o la aplicación Places Directory para Android, entre otras.

Además, Google anuncia la fusión de la capacidad de almacenamiento de Picasa y Google Drive y cambios en su servicio Google Trends.

A partir de entonces, los usuarios tendrán 5 GB de almacenamiento gratuito a través de ambos servicios. La contratación de más capacidad también se modifica y los usuarios que paguen por almacenamiento obtendrán la capacidad contratada, pero no se añadirá el espacio gratuito.

AdSense para feeds nació para ayudar a los editores a obtener ingresos de sus contenido mediante la colocación de anuncios en los 'feeds' RSS.

Google retirará el servicio a partir de este martes 2 de octubre, que desaparecerá por completo el próximo 3 de diciembre. Los editores pueden utilizar en su lugar la herramienta FeedBurner.

La función de búsqueda de Google Classic Plus, que permite a los usuarios subir o seleccionar imágenes para utilizar como fondo en Google.com, también desaparece. A partir del próximo 16 de octubre, los usuarios no podrán subir nuevas imágenes, y el servicio desaparecerá finalmente en noviembre de 2012.

Los gadgets de las hojas de cálculos, también desaparecerán a principios del próximo año, pues los más usados han sido añadidos a los gráficos de las hojas.

A partir del 15 de octubre, Google hará desaparecer las medallas y las Secciones Recomendadas de Google News. Además, la herramienta de Google Trends para sitios web, que permite comparar el tráfico y audiencias de diferentes páginas web, también desaparece. Google ha anunciado además que la aplicación Places Directory para Android será eliminada de Google Play en una apuesta más firme por Google Maps.

También las herramientas para medir la actividad de las páginas web dejarán de contar con los informes de +1, una información que ya se incluye en Google Analytics.

Blog de Google

Google fusiona la capacidad de almacenamiento de Picasa y Drive ... - 20minutos.es

AppId is over the quota
La fusi?n permitir? 5 GB de almacenamiento gratuito en Picasa y Drive.Cerrar?n AdSense para feeds,?Classic Plus y la app Places Directory?para Android.Tambi?n realizar?n cambios en su herramienta Google Trends.

El gigante de Internet Google?ha anunciado nuevos cambios y el?cierre de algunos de sus servicios?como parte de la estrategia que comenz? el oto?o pasado. Se trata de las herramientas?AdSense para feeds,?Classic Plus?o la aplicaci?n?Places Directory?para Android, entre otras. Adem?s, la compa??a anuncia la fusi?n de la capacidad de almacenamiento de Picasa y Google Drive y cambios en su servicio Google Trends.

AdSense para feeds?naci? para ayudar a los editores a obtener ingresos de sus contenido mediante la colocaci?n de anuncios en los feeds RSS.?Google retirar? el servicio a partir de este martes 2 de octubre, que desaparecer? por completo el pr?ximo 3 de diciembre. Los editores pueden utilizar en su lugar la herramienta FeedBurner.

A partir del 15 de octubre,?Google har? desaparecer las medallas y las Secciones Recomendadas de Google News La funci?n de b?squeda de?Google Classic Plus, que permite a los usuarios subir o seleccionar im?genes para utilizar como fondo en Google, tambi?n?desaparece. A partir del pr?ximo 16 de octubre, los usuarios no podr?n subir nuevas im?genes, y el servicio desaparecer? finalmente en noviembre de 2012.

La?fusi?n?de los servicios de?Picasa?y?Google Drive?llegar? tambi?n en los pr?ximos meses. A partir de entonces, los usuarios tendr?n?5 GB de almacenamiento gratuito?a trav?s de ambos servicios. La contrataci?n de m?s capacidad tambi?n se modifica y los usuarios que?paguen por almacenamientoobtendr?n la capacidad contratada, pero no se a?adir? el espacio gratuito. Es decir, para un contrato de?100 GB, se obtienen 100 GB, no 105.

Los gadgets de las hojas de c?lculo tambi?n desaparecer?n?a principios del pr?ximo a?o, pues los m?s usados han sido a?adidos a los gr?ficos de las hojas.

A partir del 15 de octubre,?Google har? desaparecer las medallas y las Secciones Recomendadas de Google News. Adem?s, la herramienta de Google Trends para sitios web, que permite comparar el tr?fico y audiencias de diferentes p?ginas web, tambi?n desaparece. Google ha anunciado adem?s que la aplicaci?n Places Directory para Android ser? eliminada de Google Play en una apuesta m?s firme por Google Maps.

Por ?ltimo, las?herramientas para medir la actividad?de las p?ginas web?dejar?n de contar con los informes de +1, una informaci?n que ya se incluye en?Google Analytics.

Nace una central de medios católica para suministrar publicidad ... - Religión en Libertad

AppId is over the quota
Entre los diferentes servicio que ofrece Google se encuentran también dos destinados a la publicidad on line y que, al día de hoy, son los más usados y conocidos a nivel mundial: Google AdSense y Google AdWords.

En síntesis, son herramientas que permiten obtener ingresos monetarios mediante la colocación de anuncios en webs y blogs. Pero hay una particularidad más: los visitantes de los portales y bitácoras que acogen Google AdSense no ven publicidad cualquiera sino una preestablecida por AdSense de acuerdo a la temática del portal, del artículo o del contenido específico de la página que están visitando.

Poco a poco Google AdSense se ha ido extendiendo a publicidad individualizada en contenidos, lugares o aparatos específicos como videos, dominios de internet o dispositivos móviles.

La posibilidad de obtener sin mucho esfuerzo una ganancia económica ha sido acogida por millones de webs y blogs en el mundo, muchos de ellos también católicos. Sin embargo, la mayoría de las ocasiones la publicidad ofrecida por iniciativas confesionales en la red se convierte en promoción involuntaria hacia páginas contrarias a la fe católica y, en muchos casos también, incluso a portales moralmente inaceptables.

En este contexto, de la mano de la red social Aleteia.org, ha nacido AdEthic, un network de publicidad seleccionada que ofrece un valor ético a la publicidad: «no sólo publicidad para obtener ganancias sino publicidad para crear solidaridad y caridad», comentan los promotores. O en otras palabras: Google AdSense pero en versión católica.

Otro de los objetivos de AdEthics es la creación, a través de la inserción publicitaria católica, filtrada y seleccionada en blogs y webs, recursos económicos para el sostenimiento de iniciativas de solidaridad y caridad: una red publicitaria de alto nivel capaz de generar valor y cambiar el rostro del mercado, haciéndolo solidario.

En síntesis, AdEthic ofrece un filtro de publicidad filtrada de acuerdo a estándares católicos con el fin de monetizar el tráfico de la propia web por medio de la publicación de banners y publicidad creativa en diferentes formatos.

Para esto, AdEthics consiente la elección anticipada de las categorías de productos y servicios que pueden quedar inseridos en el propio blog o portal. A los anunciantes les permite llegar a una gran audiencia de calidad en un contexto de exclusiva visibilidad (con el punto extra de que, además, ayudan a obras de caridad cristiana).

AdEthic es un proyecto impulsado por la Fundación para la Nueva Evangelización a través de los Medios (http://www.fem-roma.org/) y es miembro de la red social Aleteia.org.

Para aprovechar este recurso es necesario darse de alta en la web de AdEthic (de momento sólo está en dos idiomas: inglés - http://www.adethic.net/?lang=en- e italiano -http://www.adethic.net-), sea como inversor o como beneficiario del servicio.

¿Se puede insertar anuncios de Google Adsense en nuestros ... - 6cero

AppId is over the quota
Por qué escribir en 6cero

Llega a miles de lectores. Los redactores de 6cero reciben miles de visitas en sus artículos al mes.

Sin presiones. No tienes que mantener un blog o crear tu audiencia, nosotros nos encargamos de eso.

Acceso a medios profesionales. Acreditamos a nuestros redactores más destacados para acudir a eventos deportivos.

Crea tu marca personal. Tener miles de lectores que te sigan habitualmente te convierte en una referencia en el mundo del deporte.

Crea tu cuenta

5 gigas de espacio gratis para Picasa y Drive - Libertad Digital

AppId is over the quota

Google ha anunciado nuevos cambios y el cierre de algunos de sus servicios como parte de su ya tradicional "limpieza de primavera", como la denominan pese a que comenz? el oto?o pasado. Se trata de las herramientas AdSense para feeds, Classic Plus o la aplicaci?n Places Directory para Android, entre otras. Adem?s, la compa??a anuncia la fusi?n de la capacidad de almacenamiento de Picasa y Google Drive y cambios en su servicio Google Trends.

AdSense para feeds naci? para ayudar a los editores a obtener ingresos de sus contenido mediante la colocaci?n de anuncios en los feeds RSS. Google retirar? el servicio a partir de este martes 2 de octubre, que desaparecer? por completo el pr?ximo 3 de diciembre. Los editores pueden utilizar en su lugar la herramienta FeedBurner.

La funci?n de b?squeda de Google Classic Plus, que permite a los usuarios subir o seleccionar im?genes para utilizar como fondo en Google.com, tambi?n desaparece. A partir del pr?ximo 16 de octubre, los usuarios no podr?n subir nuevas im?genes, y el servicio desaparecer? finalmente en noviembre de 2012.

La fusi?n de los servicios de Picasa y Google Drive llegar? tambi?n en los pr?ximos meses. A partir de entonces, los usuarios tendr?n 5 GB de almacenamiento gratuito a trav?s de ambos servicios. La contrataci?n de m?s capacidad tambi?n se modifica y los usuarios que paguen por almacenamiento obtendr?n la capacidad contratada, pero no se a?adir? el espacio gratuito. Es decir, para un contrato de 100 GB, se obtienen 100 GB, no 105.

Los gadgets de las hojas de c?lculo tambi?n desaparecer?n a principios del pr?ximo a?o, pues los m?s usados han sido a?adidos a los gr?ficos de las hojas.

A partir del 15 de octubre, Google har? desaparecer las medallas y las Secciones Recomendadas de Google News. Adem?s, la herramienta de Google Trends para sitios web, que permite comparar el tr?fico y audiencias de diferentes p?ginas web, tambi?n desaparece. Google ha anunciado adem?s que la aplicaci?n Places Directory para Android ser? eliminada de Google Play en una apuesta m?s firme por Google Maps.

Por ?ltimo, las herramientas de Webmaster Tools para medir la actividad de las p?ginas web dejar?n de contar con los informes de +1, una informaci?n que ya se incluye en Google Analytics.

Google elimina adsense para feeds y une el espacio de Picasa y ... - cajamarcaopina.com

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DetallesCategoría: TECNOLOGIA Publicado en Sábado, 29 Septiembre 2012 11:14 Escrito por noticiasenlinea Impactos: 336

Google continúa con esos cambios en bloque a los que ya nos empieza a tener acostumbrados (“limpieza de primavera” le dicen ellos, aunque no estemos en esa estación). La Fusión entre Trends e Insight for search de la que ya hablamos forma parte de ella y ha sido el primero en anunciarse de forma individual, pero hay nuevos cambios que afectan, entre otros servicios, a Picasa, a Drive y a Feedburner, que se queda sin Adsense para feeds.

Sí, los feeds gestionados a través de Feedburner perderán la opción de poder añadir publicidad. Empezarán a retirarla el dos de octubre y el tres de diciembre la cerrarán definitivamente. Siempre se había dicho que la publicidad en los RSS no resultaba rentable y creo que esta decisión por parte de Google confirma esa afirmación.

También se cerrará Classic Plus. Con ese nombre, es posible que no os diga nada, pero se refiere a la posibilidad de colocar imágenes de fondo en la portada del buscador. Ya no se podrán subir imágenes nuevas a partir del 16 de octubre y la opción será cerrada en noviembre. Las imágenes que hayan subido los usuarios continuarán disponibles, aunque no especifican si únicamente para bajarlas o para mantenerlas como fondo.

Otros que sufren una modificación, que no un cierre, son Picasa y Drive, cuya capacidad de almacenamiento será consolidada. Es decir, que contaremos con 5 GB de espacio a lo largo de los dos servicios. La contratación de más capacidad también se modifica con lo que podríamos denominar redondeo a la baja: lo que contratemos será lo obtengamos y no se añadirá el espacio gratuito. Es decir, que si contratamos 100 GB, tendremos 100 GB, no 105.

Estos son los cambios más llamativos, aunque todavía hay más: los gadgets de las hojas de cálculo de Docs desaparecerán a principios del próximo año pues los más usados han sido añadidos a los gráficos de las hojas; desaparecen también las medallas de Google News a partir del 15 de octubre; Places Directory, una aplicación de Android para encontrar lugares cercanos de interés, ya ha sido eliminada de Google Play y su sitio web seguirá el mismo camino; y, por último, suspenderán los informes de +1 que daban en las herramientas para webmasters pues esa información ya la dan por medio de Google Analytics.

¿Qué os parecen estos cambios? ¿Os afectan de alguna manera? Los cambios que han hecho en Drive podrían ser signo de que no les está yendo con él tan bien como esperaban. ¿Qué opináis de esto?

Posicionamiento web con Google Adsense - Hoy Digital

AppId is over the quota

Para empezar a hablar del posicionamiento web primero tendremos que saber lo que es Google Adsense.

Google Adsense es una herramienta destinada a la recaudación de ingresos gracias a la publicación de anuncios en una página web, es decir, un usuario puede incluir anuncios en su página web para así, posteriormente obtener unos beneficios.

Existen variedad de anuncios y métodos de publicación:

Para contenido: se basa en la temática de la página web.Para sindicación: El usuario al hacer click al anuncio es redirigido a la página web del anunciante.

El usuario debe estudiar la forma que más le convenga, para así poder optimizar la web, al mismo tiempo que mejorar el posicionamiento web. Los anuncios realizarán la tarea de añadir contenido variado a la web, además de atraer -en algunos casos- tráfico web.

Si quiere saber más sobre Google Adsense y la función que realiza sobre el posicionamiento web, le añadimos el siguiente enlace donde podrá obtener más información: Posicionamiento web con Google Adsense.

Oscar Montana

Google pone restricciones al autor de un libro por compartirlo en ... - RT en Español - Noticias internacionales

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Publicado: 28 sep 2012 | 20:15 GMT Última actualización: 29 sep 2012 | 0:23 GMT El autor de un libro recibió un comunicado de Google en el que se le comunicaba que su participación en el servicio publicitario AdSense había sido inhabilitado por distribuir contenido de su propia obra de forma ilegal.

Como gesto de agradecimiento a la comunidad de software libre, Cody Jackson puso a disposición del público su libro sobre el lenguaje de programación Python. En su página web proporcionó enlaces a los recursos virtuales, incluso páginas como The Pirate Bay y Demonoid, donde todos los interesados podían descargar el libro gratis. El autor obtiene una compensación de su trabajo a través de donaciones de los lectores y también a través de anuncios del servicio publicitario AdSense en su sitio.La semana pasada Google inhabilitó su participación en AdSense ya que, según la compañía, los usuarios no pueden usar sus sitios para compartir material protegido por copyright ni dar enlaces o proporcionar enlaces hacia páginas que contengan este tipo de contenidos.
Jackson se dirigió a Google para explicar que él era el autor, que el trabajo estaba registrado bajo licencia y que las copias eran perfectamente legales. En otro mensaje generado automáticamente, Google rechazó su demanda, volviendo a insistir en que existía una violación de derechos de autor.
Según el último mensaje publicado por Jackson, después de que la página web Techdirt publicara un artículo contando su problema, Google le dirigió una carta en la que decía que su caso fue revisado y le habían devuelto el derecho de participar en AdSense, ya que el contenido de su página no violaba la política de Google sobre derechos de autor.

Smarter Revenue from Smart Grid - Energy Pulse

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Thursday Sep 20, 2012 - 12:00 PM Eastern - Your City

Nuclear power must play a role in generating electricity if America is to help lead the world to a solution to global warming caused by greenhouse gas emissions. Yet nuclear remains costly, and public concerns were heightened once again by more...

Wednesday Oct 3, 2012 - 12:00 PM Eastern - Virtual Event

Join us on this free webcast as we explore two utility case studies on dynamic pricing: Gulf Power, and Tampa Electric. more...

Friday Oct 19, 2012 - 12:00 PM Eastern - Virtual Event

With unprecedented challenges facing the industry, many want to know what positions well-respected leaders are taking on investments in gas, nuclear, renewables and efficiency, greenhouse gas emissions, grid security and more. Thomas Farrell, the head of Dominion Resources and the more...

Monday Sep 24, 2012 - Wednesday Sep 26, 2012 - Chicago, IL

Great Lakes Symposium on Smart Grid and the New Energy Economy will take place from Monday, Sept. 24 - Wednesday, Sept 26 at the Illinois Institute of Technology Campus, Chicago, Ill. Smart grid and microgrid developers, investors, utilities, technology providers, more...

Tuesday Sep 25, 2012 - Friday Sep 28, 2012 - Portland, Oregon - United States

EnergySec is delighted to invite you to participate in our 8th annual summit on security in the energy sector which will take place at the World Trade Center in Portland, Oregon September 25th - 28th. Registration is open now! more...

Monday Oct 15, 2012 - Wednesday Oct 17, 2012 - Long Beach, CA

Keynote Speakers: Gene Rodrigues, Director of Energy & Efficiency at Southern California Edison and Angela Strickland, Director of Energy Efficiency at Georgia Power Company will share their unique insights and perspectives on implementation and evaluation. Hear how they collaborate within more...

Monday Oct 15, 2012 - Wednesday Oct 17, 2012 - Wheeling, IL - USA

The Power Plant Management Summit will highlight the current challenges and opportunities through visionary conference sessions and keynote presentations delivered by your most esteemed peers and thought leaders from America's leading corporations. The one-on-one meetings with leading solution providers will more...

Wednesday Oct 24, 2012 - Friday Oct 26, 2012 - Las Vegas, NV - United States

You are cordially invited to attend the 24th Annual Independent Energy Human Resources Association Conference to be held at the Palazzo / Venetian Resort Hotel, Las Vegas, NV on October 24 - 26, 2012. more...

Tuesday Sep 18, 2012 - Friday Sep 21, 2012 - 12:00 AM Eastern - Albuquerque, NM - United States of America

Variable-Generation on Power Systems: A Short Course on the Integration and Interconnection of Variable Generation into Electric Power Systems will be held September 18-21 in Albuquerque, N.M., USA. more...

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Smarter Revenue from Smart Grid Introduction

Google charges zero cents to us when we do a Google search or check our Gmail or use Google maps, but still the company makes a lot of money. As we all know most of Google's revenue is generated through personalized advertisement programs like 'AdWords' and 'AdSense'. When a user searches for something, Google stores the search predicates and maps them with the IP address of the computer. The combination of recent search predicates and web pages visited from that IP address determine the type of ads to be displayed to the user. So if you have recently searched for terms like 'Holiday' and 'New York', the next few web pages may contain advertisements of hotels in New York. In a nutshell, Google uses the browsing history of the user to push advertisements.

Why can't smart grid programs take a leaf from Google and use the selective electricity usage details (of course with the due consent of the customer) for personalized advertisements. This will enable the utility company to gain good revenue and offload some of the electricity bill from the customers. In that case if the customer has an old air-conditioner consuming a huge amount of energy and not chilling properly, that data can be used to show some advertisements of energy efficient AC to the user. This article throws light on the type of data that can be extracted from the grid and how it can be mined to select advertisers.

Source of data

The advent of smart grid will enable the utility to have the detailed information on consumption patterns of the households. This information can be used to infer some of the lifestyle trends of the people living in that house. For example, lesser consumption in the evening can imply that people return home late. A higher consumption on weekends might mean that the persons are not moving out in the off time. Complex pattern matching algorithms can be used to mine even more granular levels of data.

The smart appliances can be sources of a lot of data as well. Their data can contain details of the equipment, frequency of usage, energy consumed by the equipment etc. There can be a specific set of data for a particular appliance. For example, a prominent manufacturer had come up with a smart fried which will let the user scan the grocery bill and that data will be used to identify how many days the food has been stored inside the refrigerator. So such data can reflect the grocery list of the consumer, food storage baits etc. Similarly smart televisions which are connected to internet can provide details of TV viewing frequency, channels watched, genre of music listened etc.

All these data, when combined, can really reflect on the life-style of the people living at the house. Proper data mining can confirm their activities, habits and preferences etc. These data can be as powerful and informative as the data used by Google to display personalized advertisements to the users. Utility companies can mimic what Google does and push the required advertisements to the users.

Mode of advertisement

Most of the smart appliances come with an LCD display panels and that can be a potential placeholder for advertisement. Even though initially it would look like a bit of clutter, but it will take a few days only to get acquainted to, just like we are accustomed with advertisements on Google search page. And advertisements are not all evil. They can contain interesting information, tips, discounts etc. and also ensure a lot of saving for the customers in their utility bills.

Another interesting advertisement cocktail can be mixing the electrical usage data with that of an online advertiser like Google. In the smart grid era, the household can be identified by some unique IP address. When anyone from the home uses Google search, Google tracks the search tags originating from that IP and selects advertisements accordingly. If Google is provided with the electricity consumption info and smart appliance usage info originating from the same IP address, then the combined data will be even more informative to select proper advertisements for the users. So if you have an old air conditioner that has lower energy star rating (means consumes a lot of energy) and you do a Google search for 'How to reduce my electricity bill', then Google not only can put an ad of latest energy efficient AC in the web pages you visit, but also can customize the ad to display how much money you would save monthly if you use the new AC instead of the one installed at your home.

Security concerns

A good number of customer surveys on smart grid security reveal that the customers are skeptical of such intelligent monitoring devices, which transmit power usage information to the utility as frequently as every few minutes. These data can seriously compromise the privacy of the customer and can make them vulnerable to burglars, annoying marketers, insurance companies, and civil litigation's. A comprehensive report on smart grid privacy released by the National Institute of Standards and Technology (NIST) compiles a list of scenarios that consumers fear if their energy data got into the wrong hands. To preserve the privacy of the customers, some researchers have suggested sending anonymous power usage information to the utilities. Many of these similar security issues are already addressed in different domains of internet applications. That experience coupled with suitable cyber security laws will enormously help us build a secure and smarter grid.

Conclusion

Sometimes the opportunity lies within; it is just a step away from being utilized optimally. Data originating from the smart grids can be sources of smart revenue for the utilities. But for this to happen, the utilities must come up with strategies to win the confidence of the customer and reassure them of the fact that their privacy won't be compromised. At the same time there must be adequate investment and research to come up with proper security architecture for the grid.

For information on purchasing reprints of this article, contact sales.
Copyright 2012 CyberTech, Inc.
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Fragile Childhood - Monsters - (2012) :30 (Finland) - AdLand

Monsters.

This creepy PSA shows what children may see when their parents are drunks.

Makes you shudder.

Mad clowns, zombies, drunk santa, creepy as fuck rabbit. The scariest one is the little kid being strapped in to his car-seat by a masked man. You can feel his fear.

Ad agency: Euro RSCG Helsinki Production : Grillifilms , Sauna International & Studio Arkadena.

How Confident Are You In Google AdSense Future? Results Are In. - Search Engine Roundtable

A few months ago we asked Google AdSense publishers Is Google AdSense Sustainable In The Future?

Since then we had about 200 responses to the poll and I wanted to share them with you.

Truth is, some are pretty confident, whereas many are not too confident. Here is the break down to the question, "Is There A Future With Google AdSense?"

Please read my poll disclosure policy before jumping to any scientific conclusions.

Note: This story was scheduled to be posted on this day, but was written earlier.

Forum discussion continued at WebmasterWorld.

Spanish trade rises against Google and its policy of... - 20minutos.es

Millionaire benefit through the auctioning of trademarks that provide buyers with a good positioning in the search engine Google.'Store of the Esp?a' owner has decided to sue Google for these pr?cticas than seg?n ?l, they carry large p?rdidas to the peque?a company.Currently, European la?Comisi?n est? carried out an investigaci?n to elucidate if the USA compa??a est? falling on abuse of dominant posici?n.

Do ?De qu? live Google?, ?de d?nde benefit the Almighty Internet giant? In 2011, ?Google got some 40,000 d?lares million, of which almost 38,000 billion the consigui? to trav?s of advertising through its AdWords and AdSense services. SEG?n data from Infoadex, that same Google a?o factur? by advertising on Espa?a 368 million euros, 3% of the advertising market espa?ol, receiving 80% of sponsored links.

However, this great command of the online advertising market has its consequences: continuous complaints of competition for abuse of dominant posici?n and reporting of illegality in the pr?cticas carried out by Google to enrich themselves at the expense of outside companies. Criticized m?s system is the auction of trademarks as keywords to appear well positioned on the search engine. I.e. seg?n this way of proceeding, a company can pay Google to buy a t?rmino associated with the competition. When someone performs a b?squeda of that t?rmino, the search engine shows sponsored links of the company that purchased the t?rmino before the of the company that owns the trademark.

Are now moving the est?n crisis happening all espa?oles m?s of Google after issues of privacy (especially the related with Street View), press links (m?ltiples pa?ses associations have sued Google for playing content without permission) and free use of the networks of major telecommunications companies (operators such as Telef?nica believe that Google deber?a pay for its use)t?rminos focused on the advertising auction has become the en?sima battle of Google, a pol?mica comenz? makes a?os but it has now resurfaced strongly due to an investigaci?n of the European Comisi?n and reacci?n of espa?oles entrepreneurs who have decided to join the protests against Google.

Don Antonio Dur?n, owner of the shop of the Esp?a, who has decided to bring a lawsuit against Google for protest by the aforementioned pr?cticas has given the starting signal. When you enter the name of your business on Google, above its official web p?gina usually appear stores competition announcements such as Just Security or Spy.es. In Google Maps, your tambi?n establishment appears mixed with other brands.

SEG?n Dur?n, the way of proceeding of the American compa??a has made them lose 12 million euros in facturaci?n, bas?ndose in an expert report data. Among the many affected by this system, the employer CITES mutual Madrile?a of insurance, Hertz, oranges Lola, bags Purificaci?n Garc?a and service t?cnico Balay. Adem?s, Dur?n has created Asociaci?n Espa?ola of owners of patents and trademarks (AEPPYM) as a platform with which channel all allegations of this type and actively participate in the investigaci?n of Google carried out by the European Comisi?n, which have already sent a dossier detailing his case.

Dur?n ensures that they have tried to reach an agreement with Google for good, but the compa??a always responded them with prevarication. "We have sent many burofax, but it is not effective." " The effective ?nico is Sue", says the businessman. "Do ?Por qu? not this happens you to the Court Ingl?s that tambi?n includes on its brand names gen?ricos?" To this type of account you have them fear, because it is a pulse that can affect all over Europe, as? who prefer to take advantage of peque?itas like ours, companies that do not have capacity... ", says."

"Now we are passing the est?n crisis happening all espa?oles m?s of Google, as? I am willing not to give life but almost", account Dur?n. "I'm desperate with these dealers of brands." However, the employer is optimistic: "to Google I will kneel. " "I say by qu?: I have the raz?n".

Although the peque?as and medium-sized enterprises conf?an in the victory over Google, precedents are not very encouraging for them. The prominent m?s case is that of Louis Vuitton, to demand? to Google in 2003 for allowing other compa??as usar?en AdWords keywords related to your products. Although the company fashionable obttuvo a first victory in 2006, the case concluy? in favor of Google in July 2010, when the Court Supreme franc?s fall? in favor of Google in a number of cases (of Louis Vuitton, one of CNRRH ?Centre National de Recherche en Relations Humaines? and another of the Viaticum travel agency) related to trademarks that create jurisprudence.

Taking advantage of these statements, Google is apresur? to announce an actualizaci?n in the pol?tica of marks registered seg?n which "any company that is announced in Europe using Google podr? bid or select trademarks as keywords". "In this way, if a user, for example, enter in the search mark of a manufacturer of televisi?n, podr? find ?tiles announcements and relevant ads for buying and selling, as well as ads that brand manufacturers that are relevant to your b?squeda and distributors that brand", explained Google in a statement.

Even as?, Google not closed the door to claims and announced a p?gina from brand owners can report cases in which considered that an announcement of a third in Europe confuses users about the origin of the products and services that are announced when his trademark is entered in the search engine.

Despite this Google victory in the courts, there are positive se?ales that open some hope to retailers that are affected by the brands auction system. The month of April, is in Madrid dict? la?primera sentencia?que proh?be a competitor to use a trademark as a keyword in search engines to attract customers. Partially the lawsuit filed by the company Maherlo Ibérica, owner of the marca?Masaltos?contra estim? the statement shoes Fernando Garc?a?por infringe on intellectual property rights.

The statement, against which a?n there is appeal of apelaci?n, concluy? the company condenada?introdujo in the search engine of Google "brand Masaltos or Masaltos.com with the link" your web p?gina as if it were your sponsor, that is "a direct competitor who sells the same product".

Only a month despu?s, in may, la?Comisi?n Europea? (EC) exigi? a?Google?cambios in several of its pr?cticas if you want to avoid a multa?por abuse of dominant posici?n. Brussels, that abri? an investigaci?n in November 2010, considers the American compa??a can estar?violating Community standards?por, among other things, give priority to their listings and leverage content competitors for their own benefit.

Brussels examines complaints against Google three compa??as since the beginning of 2010: price comparaci?n web brit?nica Foundem (member of the organizaci?n ICOMP, partially funded by Microsoft, and the own FairSearch tambi?n), the search engine of informaci?n legal franc?s ejustice.fr, and Microsoft Ciao shopping website!

How to Put Ads on YouTube With Google Adsense - AZ Central.com

Skip to main content. Business & Entrepreneurship Business & Entrepreneurship » Business Technology » Search Engine Marketing » How to Put Ads on YouTube With Google Adsense by Ben Reiley

Use AdSense to monetize your YouTube channel.

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There are many ways you can use YouTube to build your business. You can create videos that describe your products and services or you can use it as a marketing tool, creating content interesting enough to spread the word about your services. But you can also earn income from your videos directly, by placing advertising on them and collecting the revenue through AdSense.

Go to YouTube.com and sign-in to your account. Click your username in the upper-right corner of the screen and then click “Settings.” Under the Channel Settings menu click “Monetization.”

Click the “Enable my Account” button and then read the terms and conditions. If you agree, click the three check boxes under the terms and then click “I accept.” Select the ad formats you want and then click “OK.”

Return to your YouTube Settings page and then click “Monetization” again. Select the option to create a new AdSense account. You only need to link your YouTube account to an AdSense account to be paid, so if this option is not present, it is because your videos have not generated any revenue yet.

Fill-in the fields to sign-up for AdSense. You do not have to enter a username or a password, as these will be the same as for your YouTube account.

Read the AdSense terms and conditions and click “Sign Up” to create your AdSense account. Note that Google will review your application and you will hear from them in around three business days if your application was successful. Once Google has linked your accounts, a confirmation notice will appear the next time you log-in to YouTube.

Ben Reiley has been writing since 2007, focusing on bespoke projects for online clients such as The Institute of Coaching. This has been alongside work in research, Web design and blogging. A Linux fan and avid gamer, he has a Bachelor of Science and Master of Science in psychology, and further qualifications in statistics and business studies.

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Close-End Fair of Top Grade Innovative Talents to open - Ningbo Expat Life

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More than 700 jobs, with maximum annual salary of 3 million RMB yuan... According to Ningbo Human Resource and Social Security Bureau, Close-End Fair of Top Grade Innovative Talents, a part of 14th Talents Conference is to be held on Sept. 22 ed, at which 700 high-end vacancies of 120 big companies from Zhejiang and other provinces are available.
It is reported that participants to the fair include large companies such as Yinyi Group, Ningbo Jintian Copper (Group) Co., Ltd, Wuxi Hongdou Group Co., Ltd, Wenzhou LED Co., Ltd. Six of the companies have their registered capital amounting to more than 500 million RMB yuan each. The job positions available include CEO, vice president, general manager, deputy general manager, R&D director, technology director and trade manager. Yinyi Group is going to employ 24 middle-level and high-level talents with maximum annual salary of 3 million RMB yuan, and there are 10 positions, including CEO, vice president, general accountant, chief auditor, chief economist, etc, whose annual salary exceeds 1 million yuan.

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Analysts Think A Facebook AdSense Is Inevitable - WebProNews

Analysts expect Facebook to eventually launch an external ad network – some Facebook-powered version of AdSense.

A blog post from Hunch co-founder/CEO Chris Dixon made its way to Techmeme, sharing a section from a recent Goldman Sachs analyst report, saying, “We believe there are three obvious opportunities that the company could leverage its platform to capitalize on.” These include developing an external ad network, monetizing paid search, and entering China.

“Of the three options, search is clearly the most interesting,” says Dixon. “An external ad network is inevitable. Google proved this model with Adsense. With an already huge base of advertisers bidding on CPCs, it is impossible for most other ad networks to compete on publisher payouts. But Facebook’s traffic is so great now that an external ad network might increase their revenues by 2x or so. The same goes for entering China. They might get another half a billion users who monetize at lower ad rates than US users. Neither move would put them in Google’s revenue range. They need a better business model for that. The only (known) models that deliver RPMs high enough to compete with Google are search, payments, and e-commerce.”

We’ve been talking about both a Facebook search engine and a Facebook AdSense-like offering for years. CEO Mark Zuckerberg essentially confirmed last week that at least one of those is happening. At the TechCrunch disrupt event on Tuesday, he’s quoted as saying, “We’re basically doing 1 billion queries a day and we’re not even trying…Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.”

Will the other happen? If you ask me, it’s kind of shocking that it hasn’t already. The scenario came back into Blogosphere discussion with Facebook’s IPO as investors and analysts contemplated how Facebook might increase its revenue substantially.

TechCrunch’s Josh Constine speculated about it in May, saying, “Facebook’s ad network [would] essentially turn ad real estate on any website into places to serve the campaigns that advertisers buy for display on Facebook.com. Anyone currently logged into Facebook who visits one of these sites would be shown ads targeted by their Facebook information, such as age, gender, location, work and education history, interests, app usage, and friends. Facebook and the site hosting an ad would then split the money made on clicks or impressions.”

I said at the time that it seems even more likely that this would happen than Facebook getting into search, yet here we are with Facebook apparently getting into search, so I’ll ask again, how can Facebook possibly not launch some kind of external ad network?

As Constine pointed out, Facebook revised its privacy policy to expand its ability to serve ads to its users while they’re outside of Facebook.com.

Grant Shapps founded company selling software that breaches ... - The Guardian

Grant Shapps is tipped to become Conservative party chairman in David Cameron's imminet cabinet reshuffle. Photograph: Graeme Robertson

Grant Shapps, the Conservative housing minister tipped for promotion to the cabinet this week, founded a family business selling software that increases a website's advertising revenue by breaching Google's code of practice.

The $497 (£313) software package, TrafficPaymaster, creates web pages by "spinning and scraping" content from other sites to attract advertising from Google.

Millions of people who have blogs or websites are paid for hosting ads on Google's behalf using the AdSense service, which scans a web page and posts adverts related to the content. TrafficPaymaster creates an instant cashflow by appearing to plagiarise information.

Google has strict rules on "unoriginal content". Its AdSense policy says: "Sometimes we come across sites that are using software to generate automated content. These sites might look like normal news sites, but the information is completely plagiarised. Scraping content and passing it off as one's own is not only wrong, but it also happens to be a serious violation of our policies."

Shapps, a rising Tory star who many say could end up as party chairman in the reshuffle, set up web sales business HowToCorp in 2005.

Going under the name Michael Green and casting himself as an internet marketing guru, Shapps in 2007 claimed audiences could "make $20,000 in 20 days guaranteed or your money back" – if they spent $200 buying his bespoke software.

Shapps previously told journalists he used the name Michael Green for the business to keep it separate from his political work.

In 2008 Shapps transferred his share of the company to his wife, Belinda. The family business continues to sell online toolkits such as Michael Green's "How To Bounce Back From Recession".

In a post to an online forum this year, HowToCorp's Sebastian Fox – who also signs off as Michael Green – dismissed Google's attempts to police the internet. He said: "The real question is whether there are any signs about how a page has been created. If the answer is no, well then it doesn't much matter what Google officially thinks."

On Sunday sources at Google confirmed TrafficPaymaster was in "violation" of its policies and that its search engine's algorithms had been equipped to drop the ranking of any webpages created using HowToCorp's software. Officially, Google said it does not comment on individual cases.

"We have strict policies in place to ensure web users are presented with useful ads when browsing sites in our content network and to ensure our advertisers reach an engaged audience. If we are alerted to a site which breaks our AdSense policies, we will review it and can remove it from our network."

This is the second time in recent weeks Shapps has found himself at the centre of an internet row. In July the MP was forced to deny he used software to boost the number of followers to his Twitter account, after an online argument with Lord Prescott, the Labour former deputy prime minister.

Shapps is followed by 57,000 people on Twitter and says he achieved this by following and unfollowing thousands of people each week. In the week to 16 July, he had followed and unfollowed more than 3,000 people – an average of nearly 450 per day.

However, in an email to subscribers entitled "How To Build a BIG List", HowToCorp recommended people purchase TweetAdder, an automated tool for mass following and unfollowing people on Twitter. Until June, Shapp's wife Belinda, the sole director and owner of HowToCorp, had not used Twitter regularly and wrote on her own website that she was a "self-confessed social media novice".

When contacted by the Guardian, a spokesman for Shapps denied the minister set up the business, saying it was "always a partnership between Mr and Mrs Shapps" which began in 2000. He added: "Grant Shapps derives no income, dividends, or other income from this business, which is run by his wife Belinda with a registered office in Pinner in north-west London. He is quite simply not involved in this business.

"Mrs Shapps runs her own online business, uses freelancers, moderators and programmers to post on forums, generate products and maintain a help desk."

The Bessies - The Casting Session - (2012) - AdLand

LETS OVERTHINK A PIECE OF TOAST, PEOPLE.

These ads are for thebessies.ca. See also The award show after party and the editing room.

Client: Television Bureau of Canada - The Bessies Titles: "The Editing Room", "The Casting Session", "The After Party" Agency: Red Urban Creative Director: Christina Yu Creators: Matt Syberg-Olsen, Dave Barber, Patrick Shing, Joel Pylypiw Producers: Andrea Hull, Mary-Claire Barlow Production Company: Untitled Films Director: Aleysa Young Producer: Lexy Kavluk Director of Photography: Vinit Borrison Casting: Steven Mann Post Production: Rooster / Track & Field Editor: Chris Parkins Online: Andrew Rolfe Audio Post Facility: Eggplant

SMART - Skate for two, feat. Kilian Martin and Alfredo Urbon - (2012) - AdLand

If I could buy a car based on advertising alone, I would have driven a VW Cabrio back in -01, a Volkswagen Karmann Ghia in the 60s and a smart car now. Not just for their clever use of twitter for their branding, with the animated ASCII art and smart comebacks. They have also just made the wee tiny two-seater thingie a cool feature with this clip, instead of a potential negative.

Weapon7 brings to life the unique experience offered by the smart fortwo and celebrate the fact it only has two seats. Which makes it a lot of fun for two people.
So, we set out to film something that had never been attempted before. We asked world class skaters Kilian Martin and Alfredo Urbon if it was possible for two people to perform tricks on the same board simultaneously. And captured the astonishing result. From this, we've created a 90 second cinema commercial and YouTube video, plus a Behind the scenes online documentary.

Agency: Weapon7 / AMV BDDO Producer: Adam Walker Creative Director: Jeremy Garner (Executive) Creatives: Anthony McGinty, Jason Cascarina Account Management: Richard Moloney, Adam Morrison

Artic ease - The voiceover / Doctor Professor / Vernon and Vontae ... - AdLand

Not taking itself too seriously. Sending through the latest from Red Tettemer + Partners (RT+P) for their new client, Arctic Ease, where NFL stars Vernon and Vontae Davis are “Doctor” and a “Professor” explaining how this stuff works. It's got something to do with magic. And aliens. Or maybe neither.

Chief Creative Officer: Steve Red Executive Creative Director: Steve O’Connell Art Director: Ari Garber, Jeremy Gilberto Copywriter: Jon Goldstein Producers: Joe Mosca Account Executive(s): Cate Mahoney, Steve Snyder Production Company: Producer’s Video Director: Woody Editing House: RT+P Editor: Vic Carreno